Over the last 40 years, I've worked with real estate agents to help them reap the rewards this industry can give. The letters G.R.E.A.T. perfectly illustrate my beliefs about what makes a successful agent.
“G” Is for Gratitude
Long-term success requires the ability to be grateful. Gratitude is key to success,...
The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “wow” factor, but also implement marketing strategies that capture the attention of other agents and potential buyers. Here are some suggestions when building a strategy to...
Top-level domains, including NAR's new .realestate, build credibility among real estate professionals
For real estate professionals finding leads online, two critical factors are being easy to find and looking legitimate once those leads land on your webpage.
One way to tackle both of those to-dos, and more, is to utilize specialized...
From changing models and new ventures to contenders in the local marketplace, competition is everywhere in real estate. Whether you're claiming a new stake or firming up your footing, today, agility and foresight are the keys to staying on top.
This November, RISMedia will address the challenges during the
You probably already know this, but if you're an agent and you're not using social media effectively, you're losing business. The most recent NAR statistics show that 77 percent of REALTORS® use social media for their real estate business—but, many agents struggle to make time for social...
The following information is provided by the Center for REALTOR® Development (CRD).
Real estate professionals who work with military homebuyers and sellers attest that it is a referral-based business niche. Word-of-mouth and sphere-of-influence referrals are often the most successful marketing methods. Statistics back this up. According to <a...
Adwerx a boon for NorCal luxury firm
Alain Pinel REALTORS® (APR) (No. 6 in sales volume in RISMedia's 2018 Power Broker Report), headquartered in Campbell, Calif., has been serving the Northern California real estate market for 28 years, focusing its efforts on the luxury market in the Bay...
BoxBrownie.com Before & After
No matter the price point, savvy real estate professionals understand just how important good listing photos are when it comes to positioning their client's home ahead of the competition. And thanks to BoxBrownie.com—an essential tool that should be part of every agent's/broker's toolbox—real estate...
What does it take to go from being the new REALTOR® in town to rock star selling success? Rocking your social media with video is a great option. It's what Sue “Pinky” Benson did when she moved to Naples, Fla., three years ago. When she entered a market with...
