The Trend Toward Universal CRM Usage

The Trend Toward Universal CRM Usage

There’s a real estate paradox that brokerages are all too familiar with in 2021: Brokerages are providing more technology than ever to their agents, yet almost every tech tool—from customer relationship management (CRM) software to transaction management programs—feels and looks the same, regardless of the brokerage.

Many brokerages struggle to showcase …read more