News Category: Today’s Marketplace

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Should I Invest in My Website?

“Should I invest in my website?” It's a simple enough question, but the answer comes with some complexity. In short, the answer is yes, you really should invest in your website—but it's not as straightforward as you might think. Below are some factors to consider when investing in your...

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Getting off the Merry-Go-Round

Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that's conservative. Yet many real estate agents fixate on finding new prospects.

Why?

Most agents only focus on transactions, not relationships. They measure the value of each client by the commission being generated by...

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